Work Experience
5+ years of progressive experience in international business environments, driving digital marketing initiatives and leading cross-functional teams across multiple countries.
Managed a $10,000 daily ad budget, reducing CPI by 50% in North America. Led a team of 3 interns and 1 designer, optimizing workflow to produce 80+ images and 20+ videos daily.
- Managed $10,000 daily ad budget, reducing CPI by 50% in North America
- Led team of 3 interns and 1 designer
- Optimized workflow to produce 80+ images and 20+ videos daily
- Developed simple onboarding SOP for new interns
Led media buying team to exceed KPI targets by 119%. Expanded team from 4 to 6 people and established systematic workflows.
- Led media buying team to exceed KPI targets by 119%
- Expanded team from 4 to 6 people
- Established systematic workflows
- Managed international advertising campaigns
Started with no prior experience and became the team's top performer within 3 months. Managed a $3,000 daily ad spend, consistently maintaining a 2.4 ROI.
- Started with no prior experience
- Became team's top performer within 3 months
- Managed $3,000 daily ad spend
- Consistently maintained 2.4 ROI
Based overseas for one year, coordinating with local sales, after-sales, and agency partners in Singapore and Malaysia. Drove localization for over 350 products monthly through market analysis and price adjustments.
- Based overseas for one year in Singapore
- Coordinated with local sales and after-sales partners
- Managed localization for 350+ products monthly
- Conducted market analysis and price adjustments